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Bronze Star to Facebook Star: How Jon Strout Built a Home Inspection Brand People Actually Follow

Bronze Star to Facebook Star: How Jon Strout Built a Home Inspection Brand People Actually Follow

Marketing Alpha
• 44 min
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Most home inspectors post once a month, see nothing happen, and decide social media doesn't work. Jon Strout went the other way. Jon spent more than a decade in the U.S. Army out of Fort Bragg, earned a Bronze Star, and then moved into home inspections in 2013. After years inspecting under a franchise banner, he launched his own veteran-owned company, True North Inspection Services, serving North Carolina "from the Capital to the Coast." Along the way he became one of the more visible inspectors on Facebook, started his own podcast (House Fly), and built a brand around a simple promise: inspect the uninspected.