Marketing Alpha

What Most Pest Control Companies Get Wrong

Mon, 09 Mar 2026 13:00:02 +0000

Joe Jonovich is a Board Certified Entomologist, UF faculty member, and consultant whose clients include Royal Caribbean, Norwegian Cruise Line, and some of the top pest control companies in the country. He is also a certified expert witness who has testified in multi-million dollar cases. In this episode, Joe breaks down what most pest control operators get wrong, from termite inspections to service protocols to IPM, and what the best-run companies do differently. We also get into where AI fits into pest control operations, what it actually takes to build a defensible and professional business, and why the science behind pest management matters more than most owners realize.

Your Marketing Funnel Is Broken—Here’s the Fix

Wed, 04 Feb 2026 15:28:55 +0000

Your ads are live. Your content’s consistent. Your SEO is solid.
But your pipeline? A ghost town.

In this raw and tactical episode, Aaron rips the curtain off one of the biggest silent killers in business growth: a funnel that’s leaking leads and losing trust. You’ll learn why today’s buyers don’t move in straight lines—and why your funnel shouldn’t either.

Inside this episode:

🚨 The red flags that scream your funnel is broken
🧠 Why the traditional “awareness → decision” path no longer works
🔍 How to diagnose and fix leaks at every stage: Top, Middle, and Bottom of Funnel
🛠️ The exact 4-step framework we use to rebuild funnels that convert
📈 A real-world case study that doubled conversions in 30 days—without more ad spend

If your follow-ups fall flat, your leads ghost after first touch, or your pipeline feels like a black hole… this episode is your wake-up call.

🎯 Action Challenge: Identify and fix just ONE leak this week. Then tag @wolfpackadvising and show us what you're working on.

🛠️ Need help? We run funnel audits for clients every month—link in the show notes.

It’s not that your funnel’s dead. It’s just outdated. Let’s fix that.

Subscribe. Share. And stay alpha.

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

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You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

3 Simple Social Media Strategies to 10X Business

Wed, 04 Feb 2026 15:28:55 +0000

In this episode of Alpha Marketing, Aaron reveals how local businesses can leverage social media to drive massive growth. You don’t need to be a social media expert, but with just 30 minutes a day and the right strategies, you can take your business to the next level. Aaron walks through three powerful, easy-to-implement strategies that will boost your local SEO, optimize your content for better reach, and teach you how to engage effectively with your audience.

Learn how to set up professional profiles, master content creation, and connect with your community to drive long-term success. Whether you're a business owner or a marketer, these actionable steps will have you growing your local business like never before.

Marketing Metrics That Drive Profits

Wed, 04 Feb 2026 15:28:54 +0000

In this episode of Marketing Alpha, we're diving deep into the marketing metrics that actually matter—and the ones you can ignore. Joining me is Molly Shoemaker from RTC Accounting, a financial expert helping businesses scale through smart financial strategy.

🔍 What We Cover:
✅ The most important marketing KPIs, including conversion rates, CAC, ROI, and LTV.
💰 How to budget for marketing success, avoid common financial pitfalls, and maximize ROI.
📊 Real-world strategies to track marketing effectiveness and make data-driven decisions.

Whether you're a startup or an established business, knowing your numbers is the key to profitable growth. Tune in to get actionable insights that will help you optimize your marketing dollars and scale with confidence.

🎧 Listen now and take control of your marketing metrics!

How JT Edgren Built a Mold & Inspection Empire

Wed, 04 Feb 2026 15:28:54 +0000

In this episode of Marketing Alpha, I’m sitting down with JT Edgren, a true titan in the home inspection industry! JT is the mastermind behind Central Florida Building Inspectors (CFBI) and Elite Mold Services, two companies that have transformed the way people approach home inspections. With over 25 years in the business, JT’s insights into scaling a service-based business, diversifying offerings, and leading a high-performance team are a goldmine for anyone looking to build their own empire. From navigating challenges to embracing innovation, JT shares the strategies that helped him dominate the inspection industry—and how you can apply them to your own business!

Tune in to discover:

The early struggles and breakthroughs in growing a service-based business.
The keys to creating a thriving company culture and leading with impact.
How JT expanded his business from inspections to mold remediation and beyond.
The latest trends in the inspection industry and where the market is heading.

Don’t miss this episode if you're a business owner or marketer looking to scale your business and lead with authority!

Find CFBI: https://cfbinspect.com

Find Elite Mold Services: https://moldinspect.org

WolfPack Advising, Tampa's Marketing Agency.

Boost Sales With Digital Content Consciousness

Wed, 04 Feb 2026 15:28:53 +0000

In today’s endless stream of digital content, how can brands stand out in a meaningful way? In this episode, we dive into the concept of **digital content consciousness**—creating and sharing content with awareness, purpose, and responsibility. I’ll explore how brands can develop stronger, authentic connections by understanding their audience's needs and emotions and discuss practical strategies for crafting content that genuinely resonates.

What to Expect:
We’ll break down key principles of content consciousness, including authenticity, transparency, and quality over quantity. Plus, I’ll share actionable strategies like content curation, storytelling, and measuring engagement to enhance your brand’s digital presence with intention. Real-world examples, like Dawn’s 'Saves Wildlife' campaign, illustrate how conscious content can foster loyalty and trust.

Why It Matters:
Digital content consciousness isn’t just a buzzword—it’s a crucial strategy for brands that want to cut through the noise, build trust, and create lasting impact. By embracing this approach, marketers can produce content that doesn’t just attract but truly connects.

Learn how to elevate your content strategy, align with your audience’s values, and make each piece of content count. If you’re ready to go deeper in your marketing approach, this episode’s for you!

How To Scale Your Home Inspection Business

Wed, 04 Feb 2026 15:28:53 +0000

Aaron sits down with Mark Hummel, CEO of Inspector Empire Builder (IEB), to unpack how inspection businesses can unlock rapid growth, profitability, and time freedom. With a background in emergency services and nearly two decades of leadership experience, Mark brings a unique perspective to coaching business owners—turning chaos into systems and helping technicians become strategic leaders.

They dive into:

Mark’s transition from disaster response to business coaching
IEB’s mission and why it works for both solo inspectors and growing firms
The core systems that allow companies to scale intelligently
How mindset and leadership development fuel long-term success
Real success stories and Mark’s future vision for the inspection industry

Mark also shares a few personal laughs—like how his kids knocked out the Wi-Fi right before this recording. Whether you're just starting out or ready to lead a multi-inspector empire, this episode is packed with actionable insights.

🎧 Tune in and learn how to lead smarter, grow faster, and build a business that doesn't own you.

WolfPack Advising - Tampa Digital Marketing Agency

Growing a Business with Legacy, Leadership, & Strategy with Susan Bentley

Wed, 04 Feb 2026 15:28:53 +0000

Susan Bentley, CEO of Bentley Home Inspection and business coach at InspectionGo, shares how she transformed a family business into a thriving company covering multiple regions in rural East Tennessee and parts of Virginia by blending traditional values with modern growth strategies.

• Creating business growth in rural markets requires relationship-based marketing and community involvement
• Hosting regular events like "Bentley Burgers" cookouts builds connections with hundreds of real estate professionals
• Deep industry involvement, including leadership in realtor associations, provides compelling value to potential referral partners
• Business owners "bring the weather" for their companies—your energy and attitude directly impact your entire team
• Building a generational business creates lasting family wealth and opportunities beyond what a traditional exit strategy provides
• Focus on your natural strengths rather than trying to fix weaknesses—find team members who excel where you struggle
• The Home Inspection Ladies community provides support for women balancing family responsibilities with business growth
• Successful rural marketing requires consistent relationship nurturing even during traditionally slow seasons

Email Susan at Susan@BentleyHomeInspection.com to connect and learn more about her approach to business growth.

Digging Deep into Business Growth: Lessons from Tampa Bay Septic

Wed, 04 Feb 2026 15:28:52 +0000

Ever wondered what it takes to build a successful business in a niche market? Join us on Alpha Marketing as we chat with Tampa Bay Septic about the ups and downs of scaling a septic service in the competitive Tampa Bay area. We'll dig into their early challenges, hiring struggles, marketing lessons (including a partnership gone wrong!), and even some hilarious "septic stories." Plus, they share invaluable advice for any business owner. Tune in for a candid conversation about growth, resilience, and the not-so-glamorous side of entrepreneurship.

Google Ads Failing? This Mistake Is Killing Your ROI

Wed, 04 Feb 2026 15:28:51 +0000

In this episode, we’re tackling a critical reason your Google Ads might not be delivering the ROI you expect—ignoring Customer Lifetime Value (CLV) in your ad strategy. Aaron breaks down why understanding CLV is essential for business owners and marketers who want to maximize their ad spend. You’ll learn how CLV ties into your Customer Acquisition Cost (CAC), how to work backwards from CLV to determine a profitable Google Ads CPA, and why your campaign might not suck as much as you think when viewed through the right lens. Plus, get practical steps to boost your CLV and dramatically improve your Return on Ad Spend (ROAS). If high conversion costs and low ROI have been frustrating you, this episode is a must-listen!

Tune in and start shifting the way you approach Google Ads with the CLV mindset.

How To Build 200K+ Monthly Reach Without Spending a Dime on Ads

Wed, 04 Feb 2026 15:28:51 +0000

What if you could dominate your local market on Facebook without spending a single dollar on ads?

Meet Jasmine Almeter of Jasmine PestPro, the face of a hyperlocal marketing empire that runs on pure personality and zero paid spend. From her early days at Verizon to building a pest control brand that now hits 200,000+ impressions per month, Jasmine is living proof that service businesses can win big with organic content and authenticity.

In this episode, you’ll learn:

How Jasmine turned Facebook into a digital storefront (and personal diary) that converts
Why friend requests and relatable stories outperform viral gimmicks
The algorithm tricks that actually work—and how to use them
Why paid ads might not be your first move
A tactical playbook for anyone starting out with $0 ad budget

Whether you're a pest control pro, a home service business, or just trying to build a brand that feels real, Jasmine’s blueprint will have you rethinking everything you thought you knew about marketing.

Using Trending Audio on Instagram for More Reels Engagement

Wed, 04 Feb 2026 15:28:50 +0000

Ever wonder why some Instagram Reels take off while others barely get views? It’s no accident—Instagram’s algorithm loves trending audio. In this episode of Alpha Marketing, host Aaron breaks down how you can use trending sounds to get more engagement, more views, and ultimately, more customers.

You’ll learn:
✅ Why trending audio gives your Reels a free algorithm boost
✅ How to quickly find the best trending sounds before they go viral
✅ The step-by-step process to use audio effectively (without just copying trends)
✅ Common mistakes that kill engagement—and how to avoid them

If you’re a business owner, marketer, or content creator looking to grow on Instagram, this episode is packed with actionable tips you can use right now.

🎧 Listen in, take action, and watch your Reels engagement skyrocket!

🔗 Follow @WolfPackAdvising on Instagram for more marketing insights.

How Business Owners Should Use AI for Business

Wed, 04 Feb 2026 15:28:50 +0000

In this episode, we dive into how AI can revolutionize your business operations and customer interactions. Learn to identify key opportunities for AI, prepare your team for seamless integration, and measure success to ensure it delivers impactful results.

Discover actionable insights to streamline routine tasks, enhance efficiency, and create exceptional customer experiences. Whether it’s automating scheduling or boosting customer support, AI offers powerful solutions to elevate your business.

How We Set Up Winning Google Search Campaigns That Actually Convert

Wed, 04 Feb 2026 15:28:50 +0000

We reveal our complete Google Search Ads setup process, breaking down the exact strategy we use for clients. This special episode celebrates nearly a year of the Marketing Alpha podcast by sharing insider knowledge that many agencies keep secret.

If you're interested in working with a professional marketing agency that follows these principles, visit wolfpackadvising.com/proposal to speak with one of our marketing experts.

Why Your Google Ads Suck (And How to Fix Them)

Wed, 04 Feb 2026 15:28:49 +0000

Tired of wasting money on Google Ads that don’t convert? In this episode, Aaron breaks down the real reasons your ads aren’t working — from weak landing pages and poor targeting to ignoring customer lifetime value. Learn the key fixes you can implement today to finally get a return on your ad spend. Whether you're a business owner or a marketer, this no-fluff episode will give you the clarity (and firepower) you need to dominate Google Ads.

The Truth About Marketing vs. Sales

Wed, 04 Feb 2026 15:28:49 +0000

Most small businesses struggle to grow—not because they lack effort, but because they confuse two critical functions: marketing and sales. In this eye-opening episode, we’re breaking down the key differences between marketing and sales, how they complement each other, and why misalignment can cost you customers and revenue.

You’ll learn:
🎯 The unique roles of marketing (attracting leads) and sales (converting them).
💡 How to build a seamless marketing-to-sales funnel that fuels your growth.
⚡ Common pitfalls that hold businesses back and how to fix them.
✅ Actionable steps to align your marketing and sales teams for maximum ROI.

By the end, you’ll understand why marketing and sales aren’t rivals—they’re partners in driving success. Plus, grab our free Checklist: Aligning Marketing and Sales for Small Businesses to start optimizing your strategy today.

Tune in to stop guessing and start growing!

View the show resource!

We Sold Our Home Inspection Company with Austin Hintze

Wed, 04 Feb 2026 15:28:48 +0000

What’s it really like to build, scale, and sell your own home inspection company? In this episode of Marketing Alpha, Aaron sits down with Austin Hintze — former CEO of Waypoint Property Inspection and co-founder of WolfPack Advising — to share the full story.

From helping his dad’s small inspection company grow through smart marketing, to stepping into the CEO role, to ultimately selling the business — Austin opens up about the lessons, mindset, and behind-the-scenes reality of what it takes to create a company worth buying.

They talk about:

How Austin and Aaron first met and started working together
Early marketing strategies that fueled Waypoint’s growth
What it was like transitioning into the CEO role
The process (and emotions) of selling his company
What life and business look like after the exit

If you’re a business owner, marketer, or anyone dreaming of building a sellable brand, this is one story you don’t want to miss.

From $0 to $3M: How Knockout Inspections Scaled Big with Nathan Lippincott

Wed, 04 Feb 2026 15:28:48 +0000

Aaron Shishilla sits down with Nathan Lippincott, founder of Knockout Inspections and a Certified Master Inspector, to unpack how he scaled his company from the ground up.

Nathan shares his journey from growing up in a construction family to launching Knockout Inspections in 2013, building a reputation as a trusted authority along the Gulf Coast. He reveals how Fortified inspections became 60% of his business, why patience and consistency are the real keys to scaling, and how he’s aiming to take Knockout from $3M to $10M.

You’ll hear insights on:

How Fortified certification works and why it’s transforming the inspection industry.
Mistakes Nathan made in marketing (and what he’d do differently).
Why branding sometimes matters more than immediate ROI.
The importance of building long-term relationships with agents and builders.
Why enjoying the journey is just as important as hitting the next revenue milestone.

Nathan also shares his unique take on competition: “I’ll train my competitors—because it only makes me better.”

If you’re a small business owner, entrepreneur, or inspector looking to grow, scale, and fortify your brand, this episode is packed with practical lessons and inspiration.

👉 Learn more about Knockout Inspections: go4ko.com

SEO Secrets for Small Business Success

Wed, 04 Feb 2026 15:28:47 +0000

In this episode of *Alpha Marketing*, we dive into "SEO Secrets for Small Business Success." Aaron uncovers powerful strategies to help your small business rank higher in search results, drive more traffic, and increase revenue. Whether you're a beginner or looking to refine your SEO game, this episode covers essential topics like keyword research, on-page optimization, local SEO, content creation, and building quality backlinks. Plus, Aaron shares actionable tips on measuring your SEO success and staying ahead of the competition. Tune in and take your SEO efforts to the next level!

Best Way To Keep Up With Social Media Trends

Wed, 04 Feb 2026 15:28:47 +0000

In this episode, we dive into essential strategies to keep your brand at the forefront of social media trends. Discover the importance of staying updated, learn proven methods to track and leverage trends, and explore how to implement these insights into your marketing strategy. Join us as we emphasize continuous learning and adaptation to maintain a competitive edge. Tune in and subscribe for more insights on digital marketing strategies.

Why Every Small Business Needs A Personal Brand

Wed, 04 Feb 2026 15:28:47 +0000

The #1 tool every small business owner is overlooking: your personal brand.

Forget just promoting your business—people want to buy from people. Your face, your voice, your story are more powerful than any logo or tagline.

Aaron breaks down:

What a personal brand actually is (and why it matters)
The hidden cost of not having one
How it builds trust, separates you from the noise, and drives growth
Real examples from Aaron’s own journey—behind-the-scenes wins, struggles, and lessons
3 quick ways to start showing up and building your brand today

Whether you're running an agency, freelancing, or scaling a local business, this episode will light a fire under you to stop hiding behind your company and start standing out with you.

🔥 Subscribe, share, and tag Aaron if this episode gave you that push.

How To Build A Home Service Empire

Wed, 04 Feb 2026 15:28:46 +0000

I sit down with someone who’s not just my dad—but also one of the most dominant forces in Brevard County’s service industry. He’s built three successful companies: a home inspection business, a pest control company, and now a roofing company. And he did it all without massive ad budgets.

We unpack how he built each business from the ground up, the mindset that helped him win in saturated markets, and how he’s used reputation over expensive marketing to grow his empire. If you’re a service business owner—or dreaming of becoming one—this episode is packed with hard-earned wisdom and tactical gold.

🎧 Listen in to learn:

How to expand strategically across service verticals
How to build trust in a new industry
What marketing looks like without blowing your budget
The “do a damn good job” philosophy that fuels referrals
What it takes to dominate a local market
Legacy lessons from a true Marketing Alpha

Tune in, take notes, and apply this to your own business—because this episode isn’t just inspiring, it’s a blueprint.

How To Build A Marketing Engine That Runs Without You

Wed, 04 Feb 2026 15:28:46 +0000

If your business depends on you to generate every lead, send every email, and write every ad—then you don’t own a business… you own a job.

In this solo episode of Marketing Alpha, I’m breaking down exactly how to build a marketing engine that keeps running—even when you’re on vacation, asleep, or focused on the bigger vision. This is about creating scalable systems that generate leads, nurture prospects, and convert them without your constant involvement.

You’ll learn:

The 5 essential components of a hands-free marketing engine
Real-world automation tools and strategies we use at WolfPack
A live example from a pest control client that went from zero leads to a systemized flow
How to eliminate yourself as the bottleneck in your own marketing
A step-by-step blueprint to start building your engine this week

This isn’t theory—it’s tactical, actionable, and built to free up your time without slowing down growth.

🔧 Tools. 🧠 Mindset. 💥 Freedom.
Let’s get you out of the weeds and back into the driver’s seat.

How The Rich Get Richer in Google Ads

Wed, 04 Feb 2026 15:28:46 +0000

Michael Cooney, co-founder of WhatConverts, unpacks the hidden power of lead tracking and marketing attribution. Michael shares his journey from building gold mines in Africa as an engineer to building one of the most trusted SaaS platforms for marketers.

We explore:

Why most businesses measure the wrong marketing metrics (and how it kills ROI).
How WhatConverts helps agencies and businesses tie every lead back to real sales value.
The truth behind Google Ads’ algorithms, Performance Max campaigns, and the future of AI-driven advertising.
Why understanding customer lifetime value changes the entire conversation about marketing ROI.
Practical lessons agencies and business owners can use to stop wasting ad dollars and start scaling profitably.

If you’ve ever wondered whether your marketing dollars are really working—or felt frustrated by confusing reports and empty metrics—this episode will give you the clarity you’ve been looking for.

Google AI Mode Is Here And It Just Killed SEO

Wed, 04 Feb 2026 15:28:45 +0000

Google’s AI Mode is here — and it’s not just an update, it’s a complete overhaul of how people search online. If your business depends on Google traffic, this episode could save you thousands.

In this episode of Marketing Alpha, I break down exactly what AI Mode is, how it’s already reshaping user behavior, and why small business websites are losing clicks even as impressions go up. You’ll hear how AI answers are replacing traditional search results, what’s working now for SEO, and how your business can stay ahead of the curve — before your competitors even know what hit them.

You’ll learn:

What AI Mode does and how it works
Why even top-ranking websites are seeing 30–70% click-through drops
How Google’s changes are affecting local businesses and small publishers
Real traffic trends we’re seeing across WolfPack clients
The new SEO playbook to survive and thrive in AI-driven search
5 actionable steps to future-proof your strategy today

Whether you're a marketing pro or a small business owner trying to understand why your traffic tanked last month, this is the episode you can’t afford to miss.

🎧 Listen now — and get ready to lead the pack.

https://wolfpackadvising.com/

Is SEO Still Worth It in 2025?

Wed, 04 Feb 2026 15:28:45 +0000

Is SEO dead in 2025? Or are we just doing it wrong?

In this episode of Marketing Alpha, I’m pulling back the curtain on what’s actually working in SEO today—and what’s a total waste of time. I’ve run SEO campaigns across hundreds of small businesses, and I’ll be honest with you… most people are stuck in 2015.

We’ll dive into:

Why SEO isn’t what it used to be—and why that’s not a bad thing
What’s killing your rankings (hint: it's not just the competition)
What’s still working right now for local and niche businesses
When you should skip SEO entirely and go paid instead
How to make SEO part of a real, revenue-generating strategy

If you're tired of SEO hype and want the real, unfiltered truth about what works in 2025, this episode is for you.

👉 Ready to find out if SEO is right for your business? Get a free review at wolfpackadvising.com/proposal

Hunting Leads Like a Pro: Branding, Sales, and Cold Calls with Trandon Groscost

Wed, 04 Feb 2026 15:28:44 +0000

🎙️ Marketing Alpha: Personal Branding, Sales, and Cold Calls with Trandon

Join us for an insightful episode of Marketing Alpha featuring Trandon, a sales powerhouse from Secure24, ADT. In this episode, we dive into the secrets behind his success in personal branding, sales strategies, and cold calling—essential tools for dominating the home inspection and alarm lead space.

Here’s what you’ll learn:
✅ How personal branding builds trust and credibility in sales.
✅ Proven strategies for fostering relationships with home inspectors and home buyers.
✅ Trandon’s mindset and tactics for handling cold calls and follow-ups like a pro.

Whether you’re looking to enhance your personal brand, refine your sales process, or master the art of cold calling, this episode is packed with actionable insights. Stick around for rapid-fire advice and connect with Trandon to supercharge your sales game.

🎧 Tune in and get ready to level up!

How To Be Successful With Google Local Service Ads

Wed, 04 Feb 2026 15:28:44 +0000

In this episode, we dive into Google Local Service Ads (LSAs), a powerful tool for local businesses looking to stand out in search results and attract more customers.

We'll explore what LSAs are, why they’re essential for your business, and how you can achieve scalable growth with a well-optimized LSA campaign. Expect a step-by-step guide on setting up your profile, choosing the right service categories, managing your budget, and gathering customer reviews. Plus, learn from real-life success stories and avoid common pitfalls that can hinder your ad performance.

If you’re serious about growing your local business and want to maximize your ROI, this episode is a must-listen. Tune in and take the first step towards becoming the alpha in your market with Google Local Service Ads!

The Best Structure for Your Short-Form Videos

Wed, 04 Feb 2026 15:28:43 +0000

In this episode of Marketing Alpha, we dive deep into the strategies behind creating high-impact short-form videos. Whether you're trying to boost engagement, grow your brand, or drive more conversions, having the right structure for your videos is key. I’ll break down the ideal format for grabbing attention, holding viewer interest, and delivering a powerful message—all in under a minute. If you’ve been wondering how to optimize your short-form content for platforms like TikTok, Instagram, or YouTube Shorts, this episode is for you. Tune in to discover actionable tips you can start using right away.

How Small Businesses Can Win at SEO in the Age of AI

Wed, 04 Feb 2026 15:28:43 +0000

SEO isn’t dead — but the rules have changed.

AI is reshaping search, and small businesses can’t rely on the old SEO playbook anymore. From Google’s AI Overviews to the rise of zero-click searches, the way people find and trust businesses online has shifted.

Here’s what you’ll take away:

✅ Why clicks are disappearing — and what matters more now.
✅ How to structure content so AI cites your business in answers.
✅ The power of brand mentions and original, hyperlocal research in every blog.

Whether you’re a business owner, marketer, or just trying to keep up with the future of search, these 3 must-do strategies will help your brand stay visible in the age of AI.

👉 Listen now and get ahead of the curve before your competitors do.

What Apple Intelligence Means For Digital Marketing

Wed, 04 Feb 2026 15:28:42 +0000

In this episode of Alpha Marketing, we dive into the new frontier of AI with Apple Intelligence. Think of it as Siri on steroids—now equipped with ChatGPT integration and a host of productivity-boosting tools. From generating images and summarizing webpages to taking notes on your calls, Apple Intelligence aims to revolutionize how we interact with technology.

Launching with iOS 18.1 on the latest iPhones, this AI upgrade will have major impacts on digital marketing. We’ll explore how Apple’s new tech could change display and search ads, shift traffic patterns, and spark a wave of marketing creativity with custom Genmoji emojis. Plus, we’ll discuss how AI assistants might chip away at Google’s dominance in search and advertising, and what it means for businesses trying to stay ahead in a fast-evolving landscape.

Join me as we break down the hype, the facts, and what you should be watching as AI continues to reshape the digital marketing world.

What’s the Deal with Zero-Click Marketing?

Wed, 04 Feb 2026 15:28:42 +0000

Ever searched for something on Google, found your answer instantly, and never clicked a single link? That’s zero-click marketing in action, and it’s reshaping how businesses approach digital content.

In this episode of Alpha Marketing, we break down:
✅ What zero-click searches are and why they matter
✅ The impact on website traffic and traditional SEO strategies
✅ How businesses can still win in a world where users don’t always click

With more than 50% of Google searches resulting in zero clicks, it's time to rethink your marketing approach. I'll share insights from WolfPack’s own strategy shifts and give you actionable steps to stay ahead.

How to Be the #1 Local Business on Google Maps

Wed, 04 Feb 2026 15:28:42 +0000

Want to double your traffic, phone calls, and sales—without spending a dime more on ads? In this solo episode, I’ll walk you through exactly how to rank in the top 3 spots on Google Maps (aka the Local Pack)—and how to stay there.

You'll learn:

Why the Local 3-Pack dominates local search results
The exact steps to optimize your Google Business Profile
How to get more 5-star reviews (and why they matter more than you think)
The local SEO website tactics most businesses ignore
What mistakes are silently killing your rankings
And the massive payoff of ranking top 3

🔍 Whether you're a service business or a brick-and-mortar shop, this episode gives you a tactical, research-backed roadmap to local dominance.

Building a Scalable, Sustainable Pest Control Business with Eric Bassett

Wed, 04 Feb 2026 15:28:41 +0000

In this episode of Marketing Alpha, we sit down with Eric Bassett to explore the strategies behind building a pest control company that thrives in both customer satisfaction and operational excellence. From his beginnings in door-to-door sales to co-owning Natura Pest Control, Eric shares insights on:

Transitioning from traditional sales to digital marketing channels
Implementing effective team training and development programs
Leveraging customer feedback for continuous improvement
Balancing growth with environmental responsibility

Whether you're in the pest control industry or looking to scale your service-based business, Eric's experiences offer valuable lessons on sustainable growth and leadership.