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Marketing Alpha
Unlock your business's full potential with Alpha-level marketing insights. Join Aaron Shishilla, CEO of WolfPack Advising, a leading digital marketing agency, as he shares expert strategies and practical tips to help you dominate your local market. Whether you're looking to refine your business strategy or elevate your marketing game, this podcast is your go-to resource for actionable advice and real-world success stories.
All Episodes
We Rebuilt Our Website With AI
We tell clients not to build their websites with AI. Then we rebuilt the whole WolfPack site with it. In this episode of Marketing Alpha, Aaron Shishilla shares the real numbers behind the rebuild. He covers why our page-builder WordPress site stopped scaling, the almost-year we spent testing (and dropping) "WordPress killer" platforms, and the setup we finally picked: headless WordPress on Kinsta, an Astro front end on Cloudflare, and Claude Design handing designs off to Claude Code. Once the design system and setup were locked in, the full build took under two weeks instead of the usual 3–6 months. It cost about $3,000 in AI spend, and 600 URL redirects took a couple of prompts. Speed isn't the whole story, though. Aaron explains why he still cringes when clients rebuild their sites with AI, and covers the three things that make AI-built websites crash and burn: generic AI copy, stock or AI-made images, and skipped URL redirects. AI didn't replace the expertise. It changed how fast the experts can work. In this episode: - Why page builders like WP Bakery, Elementor, and Divi stop scaling - Custom post types, custom fields, and why headless WordPress won - How we used Claude Design + Claude Code to ship in under two weeks - What it actually cost: AI spend vs. a $10–15K+ build from a typical agency - The URL migration step most AI rebuilds miss - Why schema markup isn't the SEO game changer AI says it is - What to lock in first if you're rebuilding with AI anyway If this was helpful, leave us a rating and send us your questions.What Most Pest Control Companies Get Wrong
Joe Jonovich is a Board Certified Entomologist, UF faculty member, and consultant whose clients include Royal Caribbean, Norwegian Cruise Line, and some of the top pest control companies in the country. He is also a certified expert witness who has testified in multi-million dollar cases. In this episode, Joe breaks down what most pest control operators get wrong, from termite inspections to service protocols to IPM, and what the best-run companies do differently. We also get into where AI fits into pest control operations, what it actually takes to build a defensible and professional business, and why the science behind pest management matters more than most owners realize.Your Marketing Funnel Is Broken—Here’s the Fix
<p>Your ads are live. Your content’s consistent. Your SEO is solid.<br> But your pipeline? A ghost town.</p> <p>In this raw and tactical episode, Aaron rips the curtain off one of the biggest silent killers in business growth: a funnel that’s leaking leads and losing trust. You’ll learn why today’s buyers don’t move in straight lines—and why your funnel shouldn’t either.</p> <p>Inside this episode:</p> <ul> <li>🚨 The red flags that scream your funnel is broken</li> <li>🧠 Why the traditional “awareness → decision” path no longer works</li> <li>🔍 How to diagnose and fix leaks at every stage: Top, Middle, and Bottom of Funnel</li> <li>🛠️ The exact 4-step framework we use to rebuild funnels that convert</li> <li>📈 A real-world case study that doubled conversions in 30 days—without more ad spend</li> </ul> <p>If your follow-ups fall flat, your leads ghost after first touch, or your pipeline feels like a black hole… this episode is your wake-up call.</p> <p>🎯 Action Challenge: Identify and fix just ONE leak this week. Then tag @wolfpackadvising and show us what you're working on.</p> <p>🛠️ Need help? We run funnel audits for clients every month—link in the show notes.</p> <p>It’s not that your funnel’s dead. It’s just outdated. Let’s fix that.</p> <p><b>Subscribe. Share. And stay alpha.</b></p> <p>Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.<br><br><b>For more tips, updates, and exclusive content, follow us on social media:<br></b>- Instagram: <a href="https://www.facebook.com/wolfpackadvising/" rel="nofollow">https://www.instagram.com/wolfpack_advising/</a><br>- Facebook: <a href="https://www.facebook.com/wolfpackadvising/" rel="nofollow">https://www.facebook.com/wolfpackadvising/</a><br>- YouTube: <a href="https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw" rel="nofollow">https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw</a><br>- LinkedIn: <a href="https://www.linkedin.com/company/wolfpack-advising" rel="nofollow">https://www.linkedin.com/company/wolfpack-advising</a><br>- TikTok: <a href="http://tiktok.com/@wolfpackadvising" rel="nofollow">http://tiktok.com/@wolfpackadvising</a><br>- Threads: <a href="https://www.threads.net/@wolfpack_advising" rel="nofollow">https://www.threads.net/@wolfpack_advising</a><br><br>You can also visit our website at <a href="https://wolfpackadvising.com" rel="nofollow">https://wolfpackadvising.com</a> for additional resources and to get in touch with us directly.<br><br>Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!</p>3 Simple Social Media Strategies to 10X Business
<p>In this episode of <em>Alpha Marketing</em>, Aaron reveals how local businesses can leverage social media to drive massive growth. You don’t need to be a social media expert, but with just 30 minutes a day and the right strategies, you can take your business to the next level. Aaron walks through three powerful, easy-to-implement strategies that will boost your local SEO, optimize your content for better reach, and teach you how to engage effectively with your audience.</p> <p>Learn how to set up professional profiles, master content creation, and connect with your community to drive long-term success. Whether you're a business owner or a marketer, these actionable steps will have you growing your local business like never before.</p> <p>Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.<br><br><b>For more tips, updates, and exclusive content, follow us on social media:<br></b>- Instagram: <a href="https://www.facebook.com/wolfpackadvising/" rel="nofollow">https://www.instagram.com/wolfpack_advising/</a><br>- Facebook: <a href="https://www.facebook.com/wolfpackadvising/" rel="nofollow">https://www.facebook.com/wolfpackadvising/</a><br>- YouTube: <a href="https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw" rel="nofollow">https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw</a><br>- LinkedIn: <a href="https://www.linkedin.com/company/wolfpack-advising" rel="nofollow">https://www.linkedin.com/company/wolfpack-advising</a><br>- TikTok: <a href="http://tiktok.com/@wolfpackadvising" rel="nofollow">http://tiktok.com/@wolfpackadvising</a><br>- Threads: <a href="https://www.threads.net/@wolfpack_advising" rel="nofollow">https://www.threads.net/@wolfpack_advising</a><br><br>You can also visit our website at <a href="https://wolfpackadvising.com" rel="nofollow">https://wolfpackadvising.com</a> for additional resources and to get in touch with us directly.<br><br>Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!</p>