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Marketing Alpha
Unlock your business's full potential with Alpha-level marketing insights. Join Aaron Shishilla, CEO of WolfPack Advising, a leading digital marketing agency, as he shares expert strategies and practical tips to help you dominate your local market. Whether you're looking to refine your business strategy or elevate your marketing game, this podcast is your go-to resource for actionable advice and real-world success stories.
All Episodes
What Most Pest Control Companies Get Wrong
Joe Jonovich is a Board Certified Entomologist, UF faculty member, and consultant whose clients include Royal Caribbean, Norwegian Cruise Line, and some of the top pest control companies in the country. He is also a certified expert witness who has testified in multi-million dollar cases. In this episode, Joe breaks down what most pest control operators get wrong, from termite inspections to service protocols to IPM, and what the best-run companies do differently. We also get into where AI fits into pest control operations, what it actually takes to build a defensible and professional business, and why the science behind pest management matters more than most owners realize.Your Marketing Funnel Is Broken—Here’s the Fix
<p>Your ads are live. Your content’s consistent. Your SEO is solid.<br> But your pipeline? A ghost town.</p> <p>In this raw and tactical episode, Aaron rips the curtain off one of the biggest silent killers in business growth: a funnel that’s leaking leads and losing trust. You’ll learn why today’s buyers don’t move in straight lines—and why your funnel shouldn’t either.</p> <p>Inside this episode:</p> <ul> <li>🚨 The red flags that scream your funnel is broken</li> <li>🧠 Why the traditional “awareness → decision” path no longer works</li> <li>🔍 How to diagnose and fix leaks at every stage: Top, Middle, and Bottom of Funnel</li> <li>🛠️ The exact 4-step framework we use to rebuild funnels that convert</li> <li>📈 A real-world case study that doubled conversions in 30 days—without more ad spend</li> </ul> <p>If your follow-ups fall flat, your leads ghost after first touch, or your pipeline feels like a black hole… this episode is your wake-up call.</p> <p>🎯 Action Challenge: Identify and fix just ONE leak this week. Then tag @wolfpackadvising and show us what you're working on.</p> <p>🛠️ Need help? We run funnel audits for clients every month—link in the show notes.</p> <p>It’s not that your funnel’s dead. It’s just outdated. Let’s fix that.</p> <p><b>Subscribe. Share. And stay alpha.</b></p> <p>Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.<br><br><b>For more tips, updates, and exclusive content, follow us on social media:<br></b>- Instagram: <a href="https://www.facebook.com/wolfpackadvising/" rel="nofollow">https://www.instagram.com/wolfpack_advising/</a><br>- Facebook: <a href="https://www.facebook.com/wolfpackadvising/" rel="nofollow">https://www.facebook.com/wolfpackadvising/</a><br>- YouTube: <a href="https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw" rel="nofollow">https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw</a><br>- LinkedIn: <a href="https://www.linkedin.com/company/wolfpack-advising" rel="nofollow">https://www.linkedin.com/company/wolfpack-advising</a><br>- TikTok: <a href="http://tiktok.com/@wolfpackadvising" rel="nofollow">http://tiktok.com/@wolfpackadvising</a><br>- Threads: <a href="https://www.threads.net/@wolfpack_advising" rel="nofollow">https://www.threads.net/@wolfpack_advising</a><br><br>You can also visit our website at <a href="https://wolfpackadvising.com" rel="nofollow">https://wolfpackadvising.com</a> for additional resources and to get in touch with us directly.<br><br>Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!</p>3 Simple Social Media Strategies to 10X Business
<p>In this episode of <em>Alpha Marketing</em>, Aaron reveals how local businesses can leverage social media to drive massive growth. You don’t need to be a social media expert, but with just 30 minutes a day and the right strategies, you can take your business to the next level. Aaron walks through three powerful, easy-to-implement strategies that will boost your local SEO, optimize your content for better reach, and teach you how to engage effectively with your audience.</p> <p>Learn how to set up professional profiles, master content creation, and connect with your community to drive long-term success. Whether you're a business owner or a marketer, these actionable steps will have you growing your local business like never before.</p> <p>Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.<br><br><b>For more tips, updates, and exclusive content, follow us on social media:<br></b>- Instagram: <a href="https://www.facebook.com/wolfpackadvising/" rel="nofollow">https://www.instagram.com/wolfpack_advising/</a><br>- Facebook: <a href="https://www.facebook.com/wolfpackadvising/" rel="nofollow">https://www.facebook.com/wolfpackadvising/</a><br>- YouTube: <a href="https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw" rel="nofollow">https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw</a><br>- LinkedIn: <a href="https://www.linkedin.com/company/wolfpack-advising" rel="nofollow">https://www.linkedin.com/company/wolfpack-advising</a><br>- TikTok: <a href="http://tiktok.com/@wolfpackadvising" rel="nofollow">http://tiktok.com/@wolfpackadvising</a><br>- Threads: <a href="https://www.threads.net/@wolfpack_advising" rel="nofollow">https://www.threads.net/@wolfpack_advising</a><br><br>You can also visit our website at <a href="https://wolfpackadvising.com" rel="nofollow">https://wolfpackadvising.com</a> for additional resources and to get in touch with us directly.<br><br>Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!</p>Marketing Metrics That Drive Profits
<p>In this episode of <b>Marketing Alpha</b>, we're diving deep into the <b>marketing metrics that actually matter</b>—and the ones you can ignore. Joining me is <b>Molly Shoemaker</b> from <b>RTC Accounting</b>, a financial expert helping businesses scale through smart financial strategy.</p> <p>🔍 <b>What We Cover:</b><br>✅ The <b>most important marketing KPIs</b>, including conversion rates, CAC, ROI, and LTV.<br>💰 <b>How to budget for marketing success</b>, avoid common financial pitfalls, and maximize ROI.<br>📊 <b>Real-world strategies</b> to track marketing effectiveness and make data-driven decisions.</p> <p>Whether you're a startup or an established business, knowing your numbers is <b>the key to profitable growth</b>. Tune in to get <b>actionable insights</b> that will help you optimize your marketing dollars and scale with confidence.</p> <p>🎧 <b>Listen now and take control of your marketing metrics!</b></p> <p>Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.<br><br><b>For more tips, updates, and exclusive content, follow us on social media:<br></b>- Instagram: <a href="https://www.facebook.com/wolfpackadvising/" rel="nofollow">https://www.instagram.com/wolfpack_advising/</a><br>- Facebook: <a href="https://www.facebook.com/wolfpackadvising/" rel="nofollow">https://www.facebook.com/wolfpackadvising/</a><br>- YouTube: <a href="https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw" rel="nofollow">https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw</a><br>- LinkedIn: <a href="https://www.linkedin.com/company/wolfpack-advising" rel="nofollow">https://www.linkedin.com/company/wolfpack-advising</a><br>- TikTok: <a href="http://tiktok.com/@wolfpackadvising" rel="nofollow">http://tiktok.com/@wolfpackadvising</a><br>- Threads: <a href="https://www.threads.net/@wolfpack_advising" rel="nofollow">https://www.threads.net/@wolfpack_advising</a><br><br>You can also visit our website at <a href="https://wolfpackadvising.com" rel="nofollow">https://wolfpackadvising.com</a> for additional resources and to get in touch with us directly.<br><br>Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!</p>